House of Black is a new luxury and lifestyle hospitality agency launched by Blacksheep London as an evolution of their Luxury & Lifestyle team. They asked me to create the full brand visual identity from the ground up, defining how the studio would present itself as a distinct yet connected sister agency. I led the creative development from brand expression and visual systems to launch assets and applications, crafting a refined identity that reflects the studio’s focus on emotionally driven, story-led hospitality experiences, while capturing the charismatic vision of founder Toni Black and remaining rooted in the Blacksheep legacy.