Randalls Butchers is a family-owned butcher in Fulham, known for its heritage and commitment to free-range and organic meats. I worked with them to refresh their visual identity, preserving their traditional character while appealing to a new generation of customers. The new identity balances heritage with a fresh, contemporary feel, combining a refined wordmark, a cohesive visual system and an approachable tone of voice to bring the brand into the present.